Vicky / 頂級精品 客戶關係管理數據分析
碩士畢業後，進入一間科技公司 CyberLink 擔任行銷專員，殊不知在兩年後轉身跳進了奢侈品產業，進而開啟她的數據人生。現在任職於國際知名精品品牌的她，主要擔任 CRM 顧客資料分析角色，負責整理全台灣顧客資料，請提供給總經理和店經理，找出更有潛力的顧客。安排貴賓國外參與巴黎秀展盛宴，且協助舉辦數十場台灣大型活動。
除了數據分析角色之外，她還有一個化名為 『鋼鐵Ｖ』，Medium 職場文章寫手，從去年開始在 Medium 分享自己的職場人生、英文學習和數據分析等文章內容。同一時間，也是關鍵評論網和多家媒體專欄作家。多篇文章曾被轉載超過千次。曾經舉辦於 CMX 舉辦「個人品牌經營」、元智大學「追夢人生」、YS「內在適應力．失敗淬煉人生價值」等多場對外分享會。
畢業於英國 University of St. Andrews 行銷學院、且看似華麗的職稱和搭上個人品牌經營風潮很令人稱羨。但你絕對沒想過，在畢業後回台她曾經經歷許多磨練，像面試被多家外商拒絕、被離職、面試被刁難等等人生考驗。
Vicky / Top Luxury Brand CRM Data Analyst
Previously worked for CyberLink as a digital specialist for one year and half, unexpectedly turning into data analyst at top luxury brand 2 years ago. Mainly responsible for the client data insight in the boutique, deploying the CRM strategy - motivate the team towards the achievement of customer experience to attract, retain, and engage customers, increasing overall lifetime value. Simultaneously, coordinating with fashion events and incredibly large scale- activities in Taiwan and organizing overseas fashion shows for privileged client.
In addition to this, entitled herself as “ Iron V ”, Medium writer, covering career plan, personal growth, data & English learning sharing as well as a columnist on The News Lens, Careers and XChange etc. English Learning articles shared over thousand times. Held some public speeches, like “ How to Build Personal Brand ” at Taiwan CMX, “ Make Your Dream Come Real ” at Yuan Ze University and “ Adaptability : Failure makes a person stronger ” at Youth Salons etc… with enthusiastic respond.
Vicky graduated from University of St. Andrews majoring in Marketing and currently working at Top luxury brand, seems like she is the whole packages. However, that is not how stories have been written. In fact, “ Great stories are created, not born! ”